Boo – Boo.com - was born out of the belief that online travel can be frustrating.  They help to make the whole trip planning process easier, by filtering out what you don't like and allowing you to book directly with the supplier or with Boo, to cut out high commissions and service fees.  Search engine functionality, one million scrutinized reviews, pricing and social networking are all within this one site.  Boo cuts to the chase to let consumers sift through reams of travel info to shortlist personal preferences.