The Ratings Guy - Lifestyle Website Ratings

The Hospital Value Index™ - [ web ]

The Index is the first and only metric to monitor how the US Hospital industry is progressing on improving value to its constituents. Established in conjunction with Data Advantage, Morrow brought the business plan and concepts to the company to enhance their thought leadership position around value. Launched in 2008, the Index was the first benchmarking initiative to incorporate such a broad range of performance metrics about hospital’s; quality, safety, patient experience, efficiency, affordability, process measures and more. At a time when a new administration was wrestling with the ideas of reform, Morrow anticipated and delivered on the most though provoking tool to engage hospitals with empirical evidence about their potential reimbursement performance on Value.

100 Top Hospitals™ - [ web ]

Conceived in 1991, before hospital ratings, ranking and reviews were popular, Morrow took a contrarian view on how to improve hospital performance while bringing everyone along in the process. Previously, a quarter wouldn’t go by without the moribund Distressed Hospital Quarterly, a financers list of the worst of the worst. By introducing 100 Top Hospitals, Morrow drew the first line in the sand about overall performance. Since that seminal moment, hospital executives have been challenged to move the needle on a variety of operational, financial and clinical metrics. Because of this initiative tens of thousands of lives have been saved and more have been protected through the good actions of hospital managers working to attain the annual benchmarks.

Best Health Plan Web sites – [ web ]

New media has been credited with attracting, educating, and empowering activated health consumers. As part of The Ratings Guy initiative to find the best Web sites for consumers, Morrow teamed up with National Research Corporation to use their 300,000 human panel of consumers to identify those health plans that were meeting the grade. Everyone wants to serve customers better, but health plans have different incentives, yet these plans were far and away the best that consumers could identify. The ultimate test is that the sites are used and the member remembers the resource and its content. The convergence of consumer-driven health care and new media has taught us many lessons from this initiative.

Distinguished Doctor™ - Launching Fall 2010

Not every hospital is the same, and neither is every doctor. But with a bevy of doctor search Web sites, health plan resources and health care portals attracting activated health consumers, why this, and why now?

The simple answer is this: With 740,000 physicians, representing surgeons, internal medicine, hospitalists and specialists…how is one to know who is best? Does that really matter?

Distinguished is taking the long tail look at physician performance and engagement with the public. It took two decades for hospitals to become transparent and our bet is that it will take less time for physicians, but we are going to be there when they do.Stay tuned for this exciting project launch.

Speaking Engagements:

Morrow has delivered Congressional briefings, presented to organizations such as HFMA, InfoCommerce Group, The Technology Council, and dozens of hospital Boards and management teams. He speaks on topics of Consumer Empowerment, Value in Healthcare, Hospital Benchmarking and Performance and Transparency. Always with a pragmatic view based upon empirical findings. For mor information about his schedule and fees contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it .